ROAD SHOWS France, Spain, Italy

ROAD SHOWS France, Spain, Italy

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In October, November and December, the Ethiopian Tourism Organization, together with Interface Tourism, its representative agency, organized three road shows in France (Paris), Spain (Madrid) and Italy (Milan). At each destination, a press presentation and a BtoB workshop was conducted. The Ethiopian Tourism Organization was successful in introducing Ethiopia as an emerging travel destination to over 150 European tour operators and travel agents, as well as to approximately 100 travel journalists/bloggers (print and online). (Source – Ethiopian Tourism Organization)

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