Ethiopia, Land of Origins’. It is now called Midre Kedemt in Amharic.

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Ethiopia’s Prime Minister Hailemariam Desalegn, who also chairs the Ethiopian Tourism Transformation Council, officially introduced the Amharic version of Ethiopia’s new tourism logo ‘Ethiopia, Land of Origins’. It is now called Midre Kedemt in Amharic.

The Amharic version of our national tourism brand ‘Ethiopia Land Of Origins’ has been unveiled March 22, 2017 by his Excellency the FDRE Prime Minster Hailemariyam Desallege, on the Fourth General Assembly of the Ethiopian Tourism Transformation Council. The new Amharic version of the national tourism brand ‘ኢትዮጵያ ምድረ ቀደምት’ will be used side by side with the English version of our tourism brand.

The Tourism transformation council has also gave recognition to Ato HabteSelassie Tafesse, the Father of Ethiopian Tourism, for his lifelong contribution to the development of modern tourism in Ethiopia.

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